Spring Friends
Stronger together
Let’s play.
Let’s create.
Let’s be Spring Friends®
We believe that people connect with brands that dare to collaborate – not just to sell, but to inspire and create value beyond the product.
Through Spring Friends®, we work closely with both commercial partners and non-profit organisations. Here, we develop concepts and solutions that can be recurring, seasonal, occasion-based – or entirely unique and bespoke.
We collaborate on everything from co-branded solutions and promotions to digital experiences, competitions and new forms of engagement – both online and offline. This could include events with compelling narratives, the branding of limited-edition products or creative campaigns promoted across each other’s online and offline channels.
The possibilities are endless. We create moments that matter and partnerships that last – and we create them together.
Companies
The strongest collaborations arise when genuine synergy is created – when both parties bring something to the table that the other doesn’t have. And when two different brands join forces, something greater can emerge.
We call it relationship design. It’s when values, stories, unique products and shared purpose merge into one powerful whole.
These collaborations take many forms – from exposure and customer journeys to activation and limited-edition products with deeper meaning and lasting relevance.
When diversity becomes a strength, a story emerges that neither party could have created on their own.
Charities
We collaborate with organisations that help children and young people move forward in life – emotionally, socially or environmentally. For us, it’s about using our platform and voice to make a difference wherever we can.
Whether it’s about giving children and young people in need a more secure future, planting a tree with children, or bringing a smile to a hospital ward, we believe that even the smallest action can grow into something meaningful.
We work alongside a number of strong and dedicated organisations, including Land of Hope, Plant et Træ, the Danish Cancer Society, Save the Children Denmark, Danish Hospital Clowns and Julemærkehjemmet.
These partnerships can take many forms – from creative events and campaigns to unique products, joint initiatives and marketing that spreads the message far and wide. When we pull together, we raise awareness, inspire hope and bring about real change – and together we make a difference.
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Contact:
Co-founder Claus Müller-Nielsen
Email: cn@springcopenhagen.com
Tel.: +45 53 80 40 37
