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Red Barnet

A strong partnership for children’s wellbeing

 

Spring Copenhagen and Save the Children Denmark have worked together to raise awareness of and funds for the wellbeing of children and young people in Denmark. 

As part of the collaboration, we developed special editions of existing designs, each carrying powerful stories and messages. The products acted as little ambassadors for the cause – and were supported by joint campaigns, events and an extensive press campaign.

Together, these efforts have resulted in donations totalling over DKK 500,000 to Save the Children’s work. The partnership was rolled out across both parties’ channels and culminated in an official cheque presentation outside our office to Secretary-General Johanne Schmidt-Nielsen. 

The collaboration demonstrated how design and social responsibility can be combined in practice – and how existing products can be given new life and new meaning when they form part of a larger narrative.

Let’s be Spring Friends®