Unique memories create loyal customers

 

Together with NOVASOL, we have forged a strong partnership based on mutual understanding, flexibility and shared values. As part of their Premium Club universe, NOVASOL wanted to strengthen their relationship with their stakeholders through something that would make a lasting impression – and that spoke to both the heart and everyday life.

The result was a branded everyday keepsake in the form of a Spring Emotions® emoji keyring – a small gift with great symbolic value, tailor-made to match NOVASOL’s communication: “Your holiday home”. 

The keyring became part of a wider narrative – not just a product, but an emotional link between the brand and its stakeholders. It was followed up by a series of digital campaigns targeted at members of their Premium Club. These activities generated both engagement and added value – and have helped to strengthen the bond between NOVASOL and its most loyal stakeholders. 

The collaboration has shown how even small gifts can become powerful symbols – and how design, storytelling and an understanding of the target audience come together to form a greater whole.

And we’ve only just begun.

“The collaboration with Spring Copenhagen has been nothing short of fantastic. They have shown great flexibility and understanding of our requirements, and have tailored their products to fit NOVASOL’s profile and needs perfectly. The quality is top-notch – both in terms of design and craftsmanship – and the level of service has been unrivalled from start to finish. It is a pleasure to work with a partner who combines aesthetics, functionality and responsiveness at such a high level.” Jacob Kruse, Senior Vice President of Business Development – Nordics and Germany

 

Let’s be Spring Friends®