One And Only

The focal point of the collaboration between One And Only Musicals and Spring Copenhagen is the development of unique competitions. Although our brands are different, we share parts of the same target audience – and when we combine Spring Copenhagen’s designer gifts with One And Only’s musicals, we generate a level of attention that neither of us could have achieved on our own. At the same time, we forge even closer ties with our customers and fans.

Each competition is unique and is run differently each time. We use both parties’ online channels and newsletters, and where relevant, Spring Copenhagen’s retail partners – such as Magasin, Illums Bolighus, Imerco and Kop & Kande – are also involved. They are given the opportunity to offer their customers something special – whilst also contributing to visibility through their own channels, newsletters and promotional leaflets.

Two unique products come together
The competitions are always based on a pairing between a new musical and a special design. For example, we’ve paired Moulin Rouge The Musical with The Magic Hat, Fame – The Musical with Sweeties, and Den Eneste Ene – The Musical with the iconic product Soulmates. We always find the point where the design product and the musical’s narrative can come together – and develop competitions based on that.

Let’s be Spring Friends®